Multiply your Marketing Effect by the Power of Three

There are many different ways to contact potential customers making them aware of your products and services, however just telling them once, through one channel, is unlikely to deliver success.

If you have a special offer or product to communicate to potential customers you could do this via an email, leaflet, or maybe through a direct phone call. Although these are all valid forms of communication, actioning only one of these is unlikely to work by itself, but you can multiply your conversion rate by the power of three; using all of these techniques in a planned campaign.

Producing a personalised letter or flyer with special offers or your latest products is a great way to grab the attention of you clients or prospects. Make sure you supply as much of your company contact information as possible along with plenty of images and a strong representation for your brand (if your budget allows why not brand your envelopes as well).  Using your customer’s data you can send this information with a personal touch, which they will respond to much better to than a generic message.  By accompany your letter with a personalised email and finally following up with a call to check if they have received your mailing, you will be sure to secure a solid communication between you and your prospect and open up a dialog to help see if any of the information you have provided is relevant to them.

Why not visit our website for further information regarding Direct Marketing www.agcprintsolutions.co.uk. We can handle fulfilment as well as print and get you discounts on the postage.

Alternatively call Alan or Charlotte now on 01159713198 to discuss multiplying your marketing effect by incorporating direct mail into your mix, or for advice, ideas and inspiration email us at sales@agcprintsolutions.co.uk.