Commercial print and direct marketing

AGC Print Solutions

Tips and advice about print and direct marketing

AGC Print Solutions

SHOW Your Brand

When it comes to show signage your exhibition stand needs to grab attention, get your message across and scream your brand, it needs to entice prospective customers away from your competitors.  It is very important to involve as many visually strong signs, colours and visual indicators as possible to make sure your stand is eye-catching and represents what you are trying to sell. 

                        

Here at AGC print solutions we can help you to create a display that will have prospective customers flocking to your stand.  Depending on the size of your exhibition area we can print Roller Pull-Up Banners, Backing Panels, Stand signs and Stand frontage.   We can also help you with the giveaways, promotional branded items such as mugs, pens, posters, flyers, bags etc. are always a draw, and everyone loves a freebie.   

Signage has been used throughout the ages to send a message visually and to grab attention.  Around Roman times terracotta was used to create signs with carved images.  After the Dark ages establishments that sold Ale had to hang large signs to indicate this and as we moved in to the 17th and 18th century signage became more and more ornate carved from Iron and embellished in gold leaf.

Today technology has advanced so much that visually anything can be achieved to make sure your business stands out from the crowd.   Show signage is a great example of this, a fantastic way to communicate your brand especially if you are within an exhibition setting.  The more eye catching and representational your stand the more interest you will achieve.

Talk to AGC Print Solutions about SHOWING your Brand, for advice and information contact Alan or Charlotte through the AGC Print Website or alternatively email us at sales@agcprintsolutions.co.uk.


         

                                                                   


                                                                        

 

 

Do you buy British Print?

With the huge amount of speculation surrounding the UK’s upcoming withdrawal from the European Union and how it will affect industry and supplies, it is only natural for our customers to be unsure of whether we can provide the same level of quality and service they have come to expect from us.

We print inside Great Britain and can ensure continuity of quality and service in these uncertain times, you can Buy British Print from us with confidence knowing your marketing literature will arrive on time and on budget!

  • Our Sales office is UK Based.
  • All our Production is UK Based.
  • All our staff are UK based.
  • All our Consumables and Paper Suppliers are UK based.

 

Buy British Print From AGC Print Solutions, Your print and direct marketing partner – here to support you!

Multiply your Marketing Effect by the Power of Three

There are many different ways to contact potential customers and make them aware of your products and services. But just telling them once through one channel is unlikely to deliver success.

For example, if you had a special offer to communicate you could do this via an email. a leaflet or maybe through a direct phone call. Any one of these is unlikely to work by itself, but you can multiply your conversion rate by the power of three by using all these techniques in a planned campaign.

Producing a personalised letter or flyer with special offers or your latest products is a great way to grab the attention of you clients or prospects, make sure you supply as much of your company contact information as possible along with plenty of images and a representation for your brand (if your budget allows why not brand your envelopes as well).  By using your customer’s data you can send this information with a personal touch, which they will respond to much better to than a generic message.  Accompany your letter with a personalised email and finally follow up with a call to check if they have received your mailings and see if any of the information provided is relevant to them.

Talk to AGC about multiplying your marketing effect by incorporating direct mail into your mix. We can handle fulfilment as well as print and get you discounts on the postage.

For advice and information call Alan or Charlotte now on 01159390888 or alternatively email us at sales@agcprintsolutions.co.uk.

Hot Business Topic - Data Protection

Are you ready for the GDPR?

 

Data Protection is this month’s hot topic and a must for most businesses that hold personal information on, or for their clients in this age of ecommerce, shared business information and digital communication. 

The data Protection Act 1988 https://www.gov.uk/data-protection requires every organisation that processes personal information to register with the Information Commissioner's Office (ICO), unless exempt whether you are the ‘controller’ or ‘processor’ of the Data.  Failure to do this is a criminal offence.  So if you hold or use data for your clients this is essential.  If you think you should be registered and aren’t follow this link to the ICO https://ico.org.uk/for-organisations/register/

As of the 25th of May 2018 the law will be changing and a new regulation General Data Protection Regulation (GDPR) will be put in place to unify data protection in Europe.  Guide can be found on the ICO website https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/

 

The main principles will be as follows and could make it very difficult for small business to adhere to:

  • You will need documentation to prove compliance with the GDPR i.e. proof of security and consent to hold their data.
  • Appoint a member of your business as a Data Protection Officer.
  • You will need to prove a legal basis to hold any personal data.
  • You will need to ensure all data is protected i.e. passwords for digital files and locked cabinets for paper documentation.
  • All records must be up-to-date.
  • Proven consent for all records must be held.

 The most difficult aspect to the GDPR will be customer and prospect consent.  Each must give consent for you to use their details to contact them, so by the 25th of May 2018 all customers and prospects need to have given you written consent (for documentation purposes) in order for you to hold their information.  This will mean either deleting/destroying all client and prospect data and starting from scratch or emailing/mailing each individual with a link of some description for their consent.   As a business we hold email, phone and address records as an integral part of communication with our clients and all this information can usually be found on their websites as part of the public domain, so does this mean consent?  It seems like opt-in boxes will be required on all website communications to gain consent to reply.

 This Blog only scratches the surface of Data Protection Disclosure and when visiting the ICO website it is constantly being updated, a living document so to speak, so how do we make sure as a business we are legally doing our duty?  It seems at this stage in the game the best thing to do is to adhere to what rules are possible as full compliance almost seems impossible.

 For more guidance please visit the Information Commissioner's Office at https://.ico.org.uk

Soft touch whispers quality

When you meet someone for the first time you subconsciously make judgements about them in the first 30 seconds. Without realising it you will judge them based on not just what they say but the information from your other senses - their appearance, scent, accent, and touch. For touch, that may be what kind of handshake they give you - when you hand over your business card it’s the feel of the card that adds to the impression of the quality of you and your company. A business card is a personal extension of your brand and with your name on it of you personally. If you want to be taken seriously as a top quality company or are representing a luxury brand and you hand out a thin, poorly printed business card it will jar with the impression you are trying to give. 

AGC has been offering a new-style soft touch laminate to prestige clients for a while. This is an extra smooth laminate that adds a luxurious feel to the card. And now we have a special offer for cards printed in April.

Free Upgrade to the premium feel for business cards

This month, we are offering a free upgrade from matt to soft touch laminated cards. For all our cards we use a top quality 450gsm base stock - adding this soft touch laminate makes your card 550gsm thick. That’s seriously good.

For advice and information on your future Business Card orders call Alan or Charlotte now on 01159390888 or alternatively email us at sales@agcprintsolutions.co.uk.

Stock-up and Save

With the tax year fast-approaching it’s a great time to think ahead. 

Ordering your printed business stationery in bulk can save you a great deal of money over the business year.  For example with AGC Print Solutions 500 Double sided standard Business cards can be as little as 10% more than 250 cards, 5000 120gsm Luxury Letterheads are just 50% more than 1000, and you can really save on the more costly items like presentation Folders when buying in bulk. 

By Purchasing items that you know you will need in the next 6 – 12 months you will save on this year’s tax bill – and relieve the pressure on next years budget.

How are your stocks of business Stationery?

If you are getting low on Letterheads, have limited Labels or are short of Compliment slips, call us and we’ll give you a competitive quote to stock up.

And if you’ve got some sales presentations coming up, we can print eye-catching, professional folders for you.

 

Click on the Quality Litho link on our Home Page for more information or for advice on how to update your Business Stationery call Alan or Charlotte now on 0115 9987 388 or email us at sales@agcprintsolutions.co.uk for a quote.